Corporate social responsibility is a buzzword that gets used a lot in the healthcare industry these days – but what does it really mean? And why should you care?
The phrase refers to the actions taken by an organization that contribute to the well-being of the community, environment or society in general. When your organization has a reputation for social responsibility, it can drive awareness of other things it does well, such as the quality of its products or services. This can increase business, improve customer loyalty and attract more top talent.
There are benefits to you, the individual, as well.
For one, it feels good to work for an organization that does its part to make the world a better place. Morale improves. But more than merely feeling good, employees can actually perform better when they have an opportunity to leverage the corporate resources at their disposal to do good. Some can even maintain this high level of performance for many years.
For example, Christina Billiet, a partner with Waranch & Brown, was recently honored for her 11-year commitment and dedicated service to The Family Crisis Center of Baltimore County with the naming of the Tina Billiet Children’s Program Fund. Selected as a “Rising Star” by Maryland Super Lawyers every year since 2013, Ms. Billiet truly exemplifies being socially responsible. Her dedication is an important part of Waranch & Brown’s desire to serve our communities in a meaningful way.
Bottom Line: Establishing a reputation for corporate responsibility takes time and effort. When you do what you can to be more socially responsible, there are three big winners: the community, your organization and you.
Looking to work with a team that is committed to serving not only our clients, but our communities, in 2020? Please contact us. We are here to help!